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Nothing CEO Says Apple No Longer Creative; Smartphone Future Is a Single App

Carl Pei, CEO of British startup Nothing, outlined a vision for smartphones dominated by a single app powered by AI, discussed in May 2025 ahead of the Nothing Phone 3 launch in July.
Nothing faces strong Android market competition, limited resources, and a fragile supply chain, while aiming to innovate through design, pricing, and AI integration over the next 7-10 years.
The company recently released the Nothing Phone with a distinctive transparent back and glyph LED interface, highlighting creativity as its key strength against a stagnant industry.
Pei stated that in the future, smartphones will feature just a single application—the operating system itself—which will intelligently understand user preferences and automate tasks, although currently, people still enjoy using multiple apps.
This vision suggests a future smartphone economy collapse for app developers and benefits for manufacturers like Nothing, but realization may take until 2032-2035 amid consumer skepticism.

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9 to 5 Google

Center

Nothing's Carl Pei says your smartphone's OS will replace all of its apps

According to Nothing's Carl Pei, the future of smartphones is one without apps, but it could take years to get there.

2 days ago

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AppleInsider

Center

Nothing CEO takes shots at Apple, ludicrously says that apps are going away

In a diatribe against modern Apple, Nothing CEO Carl Pei has a vision for the entire smartphone industry that ignores the economic reality of smartphone apps, and claims that a soon-to-come smartphone won't have any at all.

2 days ago

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9to5Mac

Center

Nothing CEO says Apple no longer creative; smartphone future is a single app

Nothing Technology numbers ‘father of the iPod‘ Tony Fadell among its key investors, but Carl Pei – CEO of the...

2 days ago

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Wired

Lean Left

Carl Pei Thinks the Phone of the Future Will Only Have One App

Nothing’s CEO speaks to WIRED about how he sees the smartphone market playing out in an era of AI, and where he thinks the competition is going wrong.

2 days ago·United States

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Playfuldroid!

Singapore: CMF by Nothing Launches CMF Phone 2 Pro and Buds 2 - Playfuldroid!

CMF, the sub-brand of London-based technology company Nothing, has today announced four new products – CMF Phone 2 Pro and Buds 2. Image Credit: Nothing CMF Phone 2 Pro With segment-leading performance, a pro-level four-camera system, a wonderfully bright display, and a premium design, CMF Phone 2 Pro is the ultimate daily smartphone. Unique, powerful and fun, CMF Phone 2 Pro is primed for capturing life’s moments with a joyful, forward-looking…

10 hours ago

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rbc.ua

Tech Giant CEO Says Apple Is Losing Creativity, Reveals Future of Smartphones

Carl Pei, CEO of the British technology company Nothing Technology, said that today's Apple is a boring corporation that has lost its creativity. This was reported by RBC-Ukraine (Styler project) with reference to the specialized site 9to5Mac. Apple has lost its creativity In an interview with Wired, Carl Pei admitted that Apple was once a source of inspiration for him - especially in the era of the first iPod and iPhone. But, according to him, …

15 hours ago

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