Canva’s campaign promotes design tools with British flair

Canva’s campaign promotes design tools with British flair

Canva is flexing its playful muscles—and product features—across some of London’s busiest foot traffic with a new billboard campaign that turns inside design jokes into big, visual gags.This move isn’t just about eyeballs—it’s about reframing how software brands can show (not tell) their value in offline, physical formats. The brand's decision to turn a transit hub into a cheeky Canva canvas says a lot about where product storytelling is headed …