Canterbury Spoofs 28 Days Later with 'Empty' Dublin Following Mass Leinster Call-Ups to Lions Squad

Canterbury spoofs 28 Days Later with 'empty' Dublin following mass Leinster call-ups to Lions squad

Sportswear brand Canterbury has released a tongue-in-cheek take on the opening scene from 2002’s ’28 Days Later’, after 12 Leinster rugby players called up for the British & Irish Lions Tour. With three times as many Leinster squad members called up than those from any other team, the film humorously depicts a Dublin left ’empty’ by the exodus of both players and fans. The New Zealand-based brand, which is the official kit supplier of the Britis…

Canterbury’s Latest Campaign Is Pure Leinster—and Pure Genius

If Dublin feels a bit too quiet these days, you’re not imagining things. Blame it on 28 Days Leinster—the clever new spoof from Canterbury that merges Irish rugby pride with cult cinema chills. With a record-breaking 12 Leinster players selected for the British & Irish Lions Tour—more than triple that of any other club—the capital’s suddenly got the atmosphere of a post-apocalyptic ghost town. And Canterbury has run with that eerie stillness all…