Cannes highlights: privacy, performance, and the power of trust

Cannes highlights: privacy, performance, and the power of trust

I’ve just wrapped up a slightly over-scheduled (and very hot) week in Cannes. Unsurprisingly, the Croisette was buzzing with talk of AI, creative automation, and the ongoing evolution of supply-side curation. But amid the excellent French coffee, a few too many glasses of rosé, and the high-gloss adtech brand activations, something else stood out; something I hadn’t anticipated. Across the roughly 20 meetings scheduled on my calendar, we frequen…