US EditionHudson’s Bay to Sell Name, Stripes, Brands to Canadian Tire for $30 Million
- In a $30 million agreement announced in May 2025, Canadian Tire secured the rights to Hudson's Bay's branding, including its iconic historic multi-coloured stripe design.
- Facing financial challenges, Hudson's Bay sought creditor protection earlier in 2025, leading to a court-sanctioned process to sell its assets, which attracted multiple interested bidders.
- The sale includes intellectual property assets and brand rights tied to Canada's oldest retailer, whose iconic designs date back to the 17th century.
- Canadian Tire’s spokesperson announced a forthcoming news release but declined further comment, while Hudson's Bay representatives also withheld remarks.
- This transaction may allow Canadian Tire to leverage Hudson's Bay brands across its 1,700-store network, suggesting strategic expansion amid Hudson's Bay's retail struggles.
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70 Articles
70 Articles
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Left
29
Center
9
Right
3
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Total News Sources70
Leaning Left29Leaning Right3Center9Last UpdatedBias Distribution71% Left
Bias Distribution
- 71% of the sources lean Left
71% Left
L 71%
C 22%
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