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AI Companies Develop Digital Avatars to Simulate Deceased Loved Ones

AI startups create interactive avatars using digital footprints to simulate conversations with the deceased, offering new ways to engage with memory and legacy while raising ethical concerns.

  • Recently, researchers and startups documented that anyone can recreate deceased likenesses and converse using AI-powered voice clones, photo reanimations, chatbots, and avatars in the digital afterlife industry.
  • Market observers say two categories of companies serve the bereaved or help self-immortalization, with startups and platform business models using subscription fees, freemium tiers and partnerships.
  • Phillip Willett's experiment showed AI voice-cloning sparked family talks but felt flat at times, with platforms' personalization making interactions seem more artificial.
  • Ethicists caution startups offering digital afterlife services remain very new with little oversight and limited research, warning many risks affect bereaved and other vulnerable users.
  • Looking ahead, platforms may reveal tensions between archival versus generative memory forms as machine learning lets avatars evolve, but critics and media theorists warn these systems erase forgetting’s role in mourning.
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Rest of World broke the news in on Wednesday, April 17, 2024.
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