US EditionCampari Sells Cinzano in €100 Million Deal
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Campari sells Cinzano in €100 million deal
In a strategic move to streamline its portfolio, Campari Group has offloaded its longstanding Cinzano vermouth and sparkling wines for €100 million. Cinzano has been acquired by private Italian spirits company Caffo Group 1915, which already owns bitter brand Vecchio Amaro del Capo. The sale also includes the Frattina grappa and sparkling wine business. With Campari Group focused on its core spirits business, CEO Simon Hunt says: “The sale of Ci…
The Cinzano vermouth brand, which dates back to 1757, was purchased by Campari in 1999
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