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Campaign Trail: Sanpellegrino taps ‘Sopranos’ stars to say ‘ciao’

Summary by marketingdive.com
Michael Imperioli and Steve Schirripa go from wise guys to nice guys in a social-first campaign created by Ogilvy New York.

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"James Gandolfini Wanted to Leave the Sopranos Every Day"

MAINTENANCE. Without Gandolfini, "The Soprano" would not have revolutionized television. But to embody Tony Soprano cost him dearly. A captivating biography lifts the veil on the hidden face of the actor.

·Paris, France
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Campaign Trail: Sanpellegrino taps ‘Sopranos’ stars to say ‘ciao’

Michael Imperioli and Steve Schirripa go from wise guys to nice guys in a social-first campaign created by Ogilvy New York.

Read Full Article
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Bias Distribution

  • 50% of the sources are Center, 50% of the sources lean Right
50% Right
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marketingdive.com broke the news in on Friday, May 30, 2025.
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