US EditionCall for Papers | Journal of Marketing: Special Issue on Organic Marketing Theory
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Call for Papers | Journal of Marketing: Special Issue on Organic Marketing Theory
Special Issue Editors: Ajay Kohli, Page Moreau, Rebecca Slotegraaf, and Jan-Benedict Steenkamp Organic marketing theory provides insights into marketing phenomena, their causes and consequences, and conditions under which these causes and consequences are stronger or weaker. Theory papers frequently include a set of formal propositions describing causal relationships among well-defined constructs, and arguments in support of the propositions (wh…
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