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[Opinion] California lawmakers take on ‘surveillance pricing’ as FTC retreats

Summary by Fast Company
You pay $75 more for your hotel room than the guest in an identical room next to yours. A friend is charged an extra $10 while online shopping for the same item. The difference in these prices isn’t a result of simple supply-and-demand economics, but rather algorithms that analyze customers’ personal data in order to maximize what an individual will pay.  “Traditional pricing is based on market forces. Price discrimination is different,” explain…

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NewsBusters broke the news in Washington, United States on Tuesday, March 25, 2025.
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