US EditionTommy Hilfiger Partners With New Cadillac Formula 1 Team
- Tommy Hilfiger partnered as the official apparel sponsor for Cadillac's new Formula 1 team debuting in 2026.
- Hilfiger ended its long-standing contract with Mercedes-AMG as that team shifted to Adidas, enabling this new collaboration.
- The partnership includes team kits for drivers and crews, fanwear worldwide, immersive events, and a co-branded collection linked to 'F1 The Movie.'
- Hilfiger said, "A bold new era of American motorsport," emphasizing shared ambitions to honor heritage, push F1 forward, and build an American team.
- This deal positions Cadillac and Hilfiger to elevate American presence in Formula 1 and merge fashion with elite motorsport culture globally.
22 Articles
22 Articles
Tommy Hilfiger Lands Official Apparel Partnership Deal With New Cadillac Formula 1 Team – RetailWit
There’s little debate about the burgeoning popularity of Formula 1 racing — the upcoming “F1 The Movie” stars Brad Pitt and Damson Idris and is slated to be a summer blockbuster, attendance at races is extremely high, and series offerings such as “Drive to Survive” and “F1: The Academy” only reinforce the strength of motorsports audiences at this current point in time. Now, as Forbes detailed, a fashion icon is set to enter the mix alongside the…
Cadillac F1 has formalized a partnership with the fashion brand Tommy Hilfiger for its debut in Formula 1 in the 2026 season. The American company joins the team as an official supplier of equipment. As the US team is stepping up its preparations for its first appearance on the grid, as part of the new technical regulation that will come into force that year, it also consolidates its business strategy by associating with renowned brands. After r…
Cadillac F1 team kicks off sponsorship drive with Tommy Hilfiger deal - BlackBook Motorsport
The Cadillac Formula One team has secured Tommy Hilfiger as its first sponsor ahead of its entry into the series next season. Contract: Tommy Hilfiger becomes the team’s official apparel partner Fashion brand’s logo will feature on the car, driver racesuits and helmets There will also be a range of fanwear collections launched through the partnership Context: In March 2025, Cadillac was confirmed as the 11th team on the Formula One grid. A divi…
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