US EditionCadbury supports women’s football with latest campaign - Marketing Beat
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Cadbury supports women’s football with latest campaign - Marketing Beat
Chocolatier Cadbury has unveiled a new campaign starring footballers Leah Williamson, Jill Scott, Lauren James and Katie McCabe. The multichannel marketing drive, titled ‘Game Changing Wins’ was developed in partnership with creative agencies Elvis, MKTG and Publicis Media. It aims to show how a little support can go a long way. Containing a series of documentary-style hero films, directed by Emily McDonald, the campaign tells the story of the f…
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