US EditionBuyBuy Baby Stages Digital Comeback Under Beyond's Strategic Vision
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BuyBuy Baby Stages Digital Comeback Under Beyond's Strategic Vision
E-commerce Relaunch Set for May with Special Sales EventIn a strategic move that signals new life for a once-prominent baby retailer, Beyond announced Monday that BuyBuy Baby will make its digital return on May 8. The relaunch will be accompanied by a “Baby Days” sales event featuring baby essentials, registry selections, and daily giveaways, according to the company’s press release.Tokenization Strategy UnveiledBeyond isn’t just bringing back t…
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