Bustos Media Wisconsin Adds Competitor To Its Milwaukee Stable

Bustos Media Buys Competitor in Milwaukee

Bustos Media is buying “97.9 Radio Caliente” (W250BN Milwaukee), the only Spanish-language competitor to Bustos’ stations in the market. According to an asset purchase agreement filed with the FCC on June 2, Bustos is buying W250BN from John Torres’ El Sol Broadcasting for $800,000. A news release states Torres will continue to work for the Bustos group as a market consultant and other “Caliente” staff will also join the Bustos group. The FCC f…

Bustos Media Wisconsin Adds Competitor To Its Milwaukee Stable

Bustos Media is acquiring a Milwaukee area competitor, Radio Caliente 97.9 (W250BN), from El Sol Broadcasting, pending FCC approval. The deal brings Bustos Media’s national portfolio to 29 radio stations, with five of those serving Southeast Wisconsin.