It Just Got a Little Easier to Buy a Used Rolex

It Just Got a Little Easier to Buy a Used Rolex

Some coveted new models now qualify for the brand’s Certified Pre-Owned program. Photo by Zen Love for Gear Patrol Rolex’s Certified Pre-Owned (CPO) program was in the news recently after a study revealed just how wide the price disparity can be between various Rolex CPO retailers. (For more on that, go here.) Now, less than two weeks later, Rolex’s CPO program is making headlines again. And while the previous story was more of a mixed bag (…

Business News: Rolex Is Now Certifying Watches That Are Two Years Old In Change To CPO Rules

Rolex, the top Swiss watch brand by sales, has revised its Certified Pre-Owned program to allow authorized dealers to sell previously ineligible two-year-old used Rolex watches. The Geneva-based company, which is owned by a trust foundation named after the brand's founder, Hans Wilsdorf, confirmed that it has reduced the minimum age of watches that can be certified under the program to two years from three years. "In light of the growing demand …