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Business News: Longines Appoints New CEO As Breschan Steps Down

Summary by HODINKEE
Longines, one of the key Swiss watch brands controlled by Swatch Group AG, appointed a new president and Chief Executive Officer, the latest in a series of senior management changes at Swiss watchmakers. Patrick Aoun, a long-time Swatch Group executive, is taking over as head of the historic Longines brand, beginning this month, a company spokesperson confirmed. Aoun previously held the role of head of Middle East and Asia. Matthias Breschan, wh…
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HODINKEE broke the news in on Monday, June 2, 2025.
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