Burger King Names Joel Yashinsky U.S. and Canada CMO

Burger King Names Joel Yashinsky U.S. and Canada CMO

The Applebee’s and McDonald’s veteran will help the chain ‘Reclaim the Flame’

Burger King poaches Applebee’s CMO to build on modernization plan

Joel Yashinsky is tasked with driving an expansive Reclaim the Flame strategy that has produced viral marketing like the Whopper jingle.

Burger King appoints chief marketing officer for US and Canada

Burger King has appointed Joel Yashinsky as CMO for the US and Canada, where he will build on the brand's "Reclaim the Flame" strategy.The post Burger King appoints chief marketing officer for US and Canada appeared first on Verdict Food Service.

RBI hires former McDonald’s executive as CMO for Burger King U.S. and Canada

Burger King is bringing aboard a one-time McDonald’s CMO to lead its marketing efforts in the U.S. and Canada. Joel Yashinsky, ...

Burger King names Joel Yashinsky as CMO for the U.S. and Canada

The executive succeeds Pat O’Toole in marketing role at burger brand