Burger King Transforms the Package of the Whopper Into a Voice for School Harassment
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What if the packaging of a burger became an awareness medium? On the occasion of the National Day to Combat School Harassment, on 5 November, Burger King France and Buzzman agency imagined a special edition of his famous Whopper: the "Hunger Whopper". Behind this name, an operation that hijacks the [...] The article With the "Hunger Whopper", Burger King passes a message against harassment appeared first on JUPDLC.
À l'occasion de la Journée nationale de lutte contre le harcèlement, le 5 novembre, Burger King a lancé le Hunger Whopper, présenté comme « le burger après lequel vous n'aurez plus faim ». La recette ne change pas : seul l'emballage est modifié, et il reprend de véritables témoignages d'enfants harcelés, anonymisés, recueillis par l'association Les Papillons. Ces témoignages fonte partie des 6 000 que l'éassociation Les Papillons reçoit chaque a…
On November 5th, the Whopper changes its message. For the National Anti-Harassment Day, Burger King France and Buzzman launch the "Hunger Whopper", a special edition of their iconic burger. At first glance, nothing distinguishes this sandwich from the usual recipe. But it is by looking at its packaging that one discovers the real story of the campaign. The recipe remains the same, the taste too. Only the paper changes: it displays anonymized tes…
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