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Burger King just changed the Whopper for the first time in 10 years
Burger King is upgrading the Whopper with a premium bun, creamier mayonnaise, and new packaging to address customer complaints and boost sales amid rising same-store revenue.
- Burger King rolled out the revamped Whopper this week in more than 7,000 restaurants nationwide, featuring a premium bun, creamier mayonnaise, and box packaging.
- Facing competitive and pricing pressure, Burger King responded to years of complaints about smashed burgers that fell apart around 2023.
- After months of testing, Burger King refined mayonnaise, buns and clamshell box packaging for seven months, changing pan size, adding a glaze, and working with nearly a dozen national bakeries.
- Franchisees face an extra $4,000 a year in costs, though Burger King advised local owners not to raise prices and suggested the investment will drive sales as U.S. same-store sales rose 3.2%.
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76 Articles
New York PostReposted by 
DNyuz
DNyuzBurger King making ‘premium’ changes to Whopper for first time in a decade after customers complain
Burger King is giving its signature Whopper a facelift for the first time in a decade, following complaints from its customers, the fast-food chain announced Thursday.
·New York, United States
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KHQ Right Now+2 Reposted by 2 other sources
Burger King revamps Whopper for first time in nearly a decade
Burger King's iconic 'Whopper' is receiving its first makeover in nearly a decade, following customer feedback. The fast-food chain has announced changes to the bun, mayonnaise and packaging.
·Spokane, United States
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Coverage Details
Total News Sources76
Leaning Left4Leaning Right3Center54Last UpdatedBias Distribution88% Center
Bias Distribution
- 88% of the sources are Center
88% Center
C 88%
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