US EditionBud Light brings back familiar faces for this year's Super Bowl campaign
Bud Light reunites its three Super Bowl veterans for a road-trip ad and a $60-off keg promotion tied to the game, with Post Malone headlining a concert.
- Bud Light is reuniting Post Malone, Shane Gillis and Peyton Manning for a national Super Bowl LX ad campaign, marking a major return to the Big Game spotlight.
- Leaning on past moments, Bud Light teams the trio again for a second year, building on last year’s commercial after a marketing controversy caused sales to falter.
- Beginning Wednesday and running through Super Bowl Sunday, the company offers fans 21 and older $60 off a Bud Light keg by scanning a specified QR code.
- The road‑trip spot highlights how far fans will go for a Bud Light and spotlights the NFL’s official beer sponsor role, continuing the trio’s growing Super Bowl legacy with another appearance.
- On Feb. 6, Post Malone will headline Bud Light Presents Post Malone & Buddies concert in San Francisco, while their Super Bowl LX ad airs Feb. 8 in Santa Clara on NBC.
20 Articles
20 Articles
Post Malone, Peyton Manning, & Shane Gillis Team Up For Bud Light’s 2026 Super Bowl Ad
Bud Light is pulling out all of the stops for the “Big Game.” I know mentioning that specific light beer brand can still be a little controversial for those that are still staying strong with the whole Bud Light Boycott thing. In defense of the beer, they’ve really tried to shake things up – advertising wise – ever since they nearly nuked their entire brand with the Dylan Mulvaney fiasco of 2023. And then doubled down when a former executive cal…
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105.7 The PointWatch Peyton Manning, Post Malone & Shane Gillis sing Limp Bizkit in Bud Light Super Bowl teaser
Fred Durst of Limp Bizkit performs onstage during Leeds Festival at Bramham Park on August 24, 2025 in Leeds, England. (Katja Ogrin/Redferns) Bud Light is rolling into Super Bowl Sunday with some help from Limp Bizkit. Fred Durst and company’s hit “Rollin'” soundtracks a big game teaser ad for the beer brand, which has premiered via The Hollywood Reporter. The clip stars former NFL quarterback and two-time Super Bowl winner Peyton Manning, music…
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