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British start-up Comixit lands Disney deal to bring Mickey Mouse to mobile
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British start-up Comixit lands Disney deal to bring Mickey Mouse to mobile
A UK-based start-up is bringing Mickey Mouse and other iconic characters to smartphones after striking a major content deal with The Walt Disney Company, in a bid to reverse declining reading habits among children. London-founded Comixit has secured rights to adapt more than 100 titles across Disney, Pixar and 20th Century Studios into digital comic strips known as webtoons, a fast-growing format designed specifically for mobile consumption. The…
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