British Army 2018 Recruitment Ad: Muslim Soldier Praying Controversy

British Army 2018 Recruitment Ad: Muslim Soldier Praying Controversy

Introduction: In 2018, the British Army released a recruitment advert as part of its £1.6m "This Is Belonging" campaign, showcasing a Muslim soldier praying on the battlefield while his comrades stood by in silence. Aimed at promoting diversity and inclusivity, the ad ignited a heated debate about the military’s image and priorities. Was it a step toward a modern, welcoming force, or a misstep in recruitment strategy? The "This Is Belonging" Cam…