US EditionBrazil, a “Laboratory” of Innovation and Investment for the NBA in Latin America
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When Oklahoma City Thunders and Indiana Pacers clashed on Thursday, June 5, in the first NBA finals match, the world’s most famous basketball league followed a highly studied strategy, thousands of miles from any North American city. Hundreds of fans gathered at NBA House, temporarily installed in Villa-Lobos Park, in the western area of São Paulo, Brazil, to watch the match between the Thunders, led by the MVP of the regular season Shai Gilgeou…
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