Brands target AI chatbots as users switch from Google search

Dr. Google has competition: AI chatbots provide a quick assessment of what might be behind skin rash or headache. So deal with the results correctly.

Brands target AI chatbots as users switch from Google search

Ad agencies adopt new strategies to ensure clients appear in results produced by OpenAI’s ChatGPT and Anthropic’s Claude

Brands are racing to game AI chatbots like they gamed Google

According to a recent Financial Times article, brands are targeting AI chatbots as users increasingly switch from traditional Google search, prompting advertising groups and tech start-ups to develop new strategies for “search engine optimisation”. Companies such as Profound and Brandtech have created software to monitor brand visibility in AI-powered services like OpenAI’s ChatGPT, Anthropic’s Claude, and Google’s AI Overviews feature. Brands i…

Young people are increasingly less likely to use conventional Internet search engines. The latest research results leave no doubt: Google is doing much better among older users. The change in the way information is found is also being noticed by large corporations, which are taking active steps to adapt to prevailing trends. Artificial intelligence and popular social media platforms reign supreme. Is Google being sidelined? The young generation …

AI promises efficiency and personalization for shoppers

By Andrea LeighIf you’ve ever searched Crest Toothpaste on Amazon and found yourself doom-scrolling through the 819 search results, you already know: Search-based shopping is broken. The digital shelf has become cluttered, chaotic and, frankly, exhausting. As Scott Galloway once observed at Emerson Industry Day, “Choice is a tax.”Andrea LeighWhen shopping gets hard, shoppers find workarounds. According to eMarketer, 46% of Generation Z and 35% o…

How to Rank in AI Search Engines: The Definitive Guide for 2025 #MarketingTips #GoogleAdwords

The search landscape has undergone a profound transformation with the integration of artificial intelligence into search engines and knowledge discovery tools. For businesses in Northern Ireland and beyond, achieving visibility in AI-powered search results has become as crucial as traditional search engine rankings. This comprehensive guide explores the strategies, techniques, and best practices for optimising your digital presence for AI search…