Threads app usage plummets 79% in just one month

Number of Threads users drops by 80%

The app that was supposed to be Meta's answer to Twitter, and garnered over 100 million users in a few days, is almost empty of users in a matter of weeks. Is this why Musk continues to avoid wrestling with Zuckerberg?

Threads app usage plummets despite initial promise as refuge from Twitter

Social media app, launched in the wake of Twitter chaos, recorded 576,000 active users in August, down 79% from 2.3 million in JulyThe daily usage of Threads, Meta’s answer to Twitter, continues to slump after a strong start in its first weeks of existence.Engagement with the social media app is down 79% from a high of 2.3 million active users in early July to 576,000 as of 7 August, according to Similarweb, a digital intelligence platform. Cont…

Threads app usage plummets 79% in just one month

Peaking at more than 49 million on July 7, the number of daily active Threads users sunk to 10 million by August 7, says Similarweb.

Brands Face Threads Fatigue as App Loses Nearly 80% of Daily Active Users

The hype surrounding Meta's shiny new platform has met an awkward reality. Brands, once quick to establish their Threads strategy, tone of voice and regular posting cadence, are scaling back their Threads content. Brands like Anthropologie and Wendy's last posted to Threads a week or more ago, while makeup brand Rare Beauty posted six days...

Instagram Threads' usage on Android falls 79% after a month

BusinessInstagram's Threads app has lost 79 per cent of its daily active users on Android, as Elon Musk-owned X's usage keeps growing amid his cage fight drama with Meta Founder Mark Zuckerberg, according to latest data.IANS Instagram's Threads app has lost 79 per cent of its daily active users on Android, as Elon Musk-owned X's usage keeps growing amid his cage fight drama with Meta Founder Mark Zuckerberg, according to latest data. The Threads…

Threads App On Android Sees 79% Drop In Usage After One Month

Initially, the Threads app saw daily active users spending approximately 14 minutes on average worldwide.