Brands are discovering their sales associates are among their most valuable influencers

Brands are discovering their sales associates are among their most valuable influencers

After all, who knows the product they are selling better? And who can talk about it with more authority?

Brands Turn Sales Associates into Influencers for Sales Growth

The Rise of Employee Influencers In the evolving world of digital marketing, brands are increasingly turning to their own sales associates as powerful influencers, leveraging their authenticity and product knowledge to drive engagement and sales. This shift marks a significant trend as companies seek more genuine connections with consumers amid growing skepticism toward traditional influencer campaigns. Retail giants like Sephora and Lululemon h…