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Brand, Performance Budgets Merge as Marketers Chase Unified KPIs: Assembly’s Jill Kelly – Beet.TV
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Brand, Performance Budgets Merge as Marketers Chase Unified KPIs: Assembly’s Jill Kelly – Beet.TV
RANCHO PALOS VERDES, CALIF. — Long-standing distinctions between brand and performance media budgets are rapidly breaking down as marketers face economic pressure and intensify their focus on measurable outcomes, said Jill Kelly, CEO, North America at Stagwell’s Assembly Global. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat LA, Kelly said clients are increasingly allocating spend against a unified set of short- and long-term…
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