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Brand Architecture: A Strategic Mandate For Paramount And Warner Bros.
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Brand Architecture: A Strategic Mandate For Paramount And Warner Bros.
Entertainment and brand architecture are now front and center as the Paramount-Warner Bros. merger unfolds. New York Magazine has a story about David Ellison and what Mr. Ellison may or may not do with Paramount and Warner Bros. once the Warner Bros. purchase finalizes. If you are interested in brands, skip the juicy parts of the New York Magazine story and hone in on this paragraph: “Ellison now has $79 billion in debt and a boatload of problem…
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