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Top Branding Strategy Insider News

Brand Moves Must Stay Central To The Value Proposition - Branding Strategy Insider

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet often Read Article

The Invisible Power Of Brand Consistency - Branding Strategy Insider

A strategic take on consistency as a trust-building engine—beyond visuals, it’s about meaningful repetition to earn credibility. Consistency: True Read Article

Brainiest.AI: How Marketers Can Use AI To Improve Strategy And Content Quality

With a career that bridges scientific research and strategic communication, Emily Goble, Chief Marketing Officer at Brainiest AI, brings a rare blend of analytical thinking and creative execution to AI-powered marketing. In this article, Emily shares how marketers can use AI to work smarter, without falling into the trap of generic content or wasted tools.Artificial Intelligence See the Story

Shockingly, Brands Do Not Legally Exist - Branding Strategy Insider

Now is a great moment to generate a legal definition of a brand. Mondelēz, owner of iconic brands such as Oreos, Chips Ahoy! and Wheat Thins, is suing grocery chain Aldi over “… Aldi’s look-alike product packaging. The suit says that Aldi “blatantly copies” Mondelēz signature snacks in a way that is “… likely to deceive and confuse customers,” as reported in The New York Times. The New York Times continued its story, writing “The lawsuit also cl…Aldi · United States Read Article

Brand Management Lessons Emerge From FTC Meta Trial - Branding Strategy Insider

The FTC-Meta trial is in the judge’s hands right now. The case is a monopoly case. The FTC asserts that when Meta was Facebook, Facebook purchasedUnited States · United States Read Article

Building Capacity For Breakthrough Innovation - Branding Strategy Insider

You may not know Vesta Stoudt, but you definitely know what she invented—duct tape. Her story holds a lesson for us today. In 1943, Stoudt was inspecting Read Article

Brands Take Note: Demographics Matter Most - Branding Strategy Insider

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet oftenConsulting Read Article

Derek&Eric behind refreshed branding for Little Dish

A family of “fantastical animals” is the focal point of a redesign for children’s food brand Little Dish. The post Derek&Eric behind refreshed branding for Little Dish appeared first on Packaging News.United Kingdom · United Kingdom See the Story

Is 3G Capital A Threat To The Skechers Brand? - Branding Strategy Insider

The latest acquisition news is that 3G Capital is buying Skechers, the footwear brand. Reuters indicates that the deal stands at $9.42 billion. Although aManhattan Beach · Manhattan Beach Read Article

Advertising Works By Changing Reference Points - Branding Strategy Insider

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet oftenConsulting Read Article

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