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Top Branding Strategy Insider News

Del Monte Pacific Seeks Other Funding Sources as Liabilities Rise - BusinessWorld Online
Bankruptcy

Del Monte Pacific Seeks Other Funding Sources as Liabilities Rise - BusinessWorld Online

75% Left coverage: 4 sources
CAMPOS-LED food and beverage producer Del Monte Pacific Ltd. (DMPL) is seeking alternative funding sources amid rising liabilities, following the recent bankruptcy filing of its United States business. “The group continues to find new sources of funding to improve cash management, including incremental short-term lines from partner banks to meet its short-term obligations that will provide sufficient working capital financing for it to meet its …See the Story
Can Ferrero Breathe New Life Into Breakfast?

Can Ferrero Breathe New Life Into Breakfast?

Coverage: 2 sources
As traditional breakfast cereals face declining sales and shifting consumer habits, Ferrero’s acquisition of WK Kellogg raises hopes for a category revival. Can innovation, health-focused reformulation, and Gen Z engagement breathe new life into iconic brands like Froot Loops and Special K?See the Story
Why Convenience Rules The Day - Branding Strategy Insider
Consulting · United States

Why Convenience Rules The Day - Branding Strategy Insider

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet oftenRead Article

Brand Architecture: A Strategic Tool - Branding Strategy Insider

As a CMO or Marketing Director, you’ll know that companies tend to get more complicated as they grow. You may have inherited a chaotic brand portfolio,Read Article

Marketing Works By Following Trends, Not Setting Them - Branding Strategy Insider

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet often overlooked. So, this year, I’m sharing some for your consideration. I hope they’re helpful. This week’s thought: Marketers are trend-followers, not trend-setters. Marketers like to celebrate creativity and innovation. But it is a curious kind of creativity and innovation. Because it’s never the …ConsultingRead Article

Jobs-To-Be-Done: A Strategic North Star - Branding Strategy Insider

What can brands learn from Listerine? The brand dominates the mouthwash category that it created decades ago, largely because it focuses very clearly on aRead Article

How BP became a potential takeover target

34% Center coverage: 3 sources
Shell's robust rejection of these reports appears to have, for now, thrown cold water on a potential takeover bid for BP.BPSee the Story

Brand Moves Must Stay Central To The Value Proposition - Branding Strategy Insider

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet oftenConsultingRead Article

The Invisible Power Of Brand Consistency - Branding Strategy Insider

A strategic take on consistency as a trust-building engine—beyond visuals, it’s about meaningful repetition to earn credibility. Consistency: TrueRead Article

Tesla upgrades its Model S and X cars in US, raises prices by $5,000

44% Center coverage: 23 sources
Tesla said on Thursday it upgraded its Model S and Model X cars in the U.S. and raised their prices by $5,000, according to the electric vehicle maker's post on X and its website. Prices were hiked for all configurations of the two models by $5,000, Tesla's website showed.Tesla · United StatesSee the Story

Brainiest.AI: How Marketers Can Use AI To Improve Strategy And Content Quality

With a career that bridges scientific research and strategic communication, Emily Goble, Chief Marketing Officer at Brainiest AI, brings a rare blend of analytical thinking and creative execution to AI-powered marketing. In this article, Emily shares how marketers can use AI to work smarter, without falling into the trap of generic content or wasted tools.Artificial IntelligenceSee the Story

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