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Top Branding Strategy Insider News

United States · United States

Brand Management Lessons Emerge From FTC Meta Trial - Branding Strategy Insider

The FTC-Meta trial is in the judge’s hands right now. The case is a monopoly case. The FTC asserts that when Meta was Facebook, Facebook purchased Read Article

Building Capacity For Breakthrough Innovation - Branding Strategy Insider

Building Capacity For Breakthrough Innovation - Branding Strategy Insider

You may not know Vesta Stoudt, but you definitely know what she invented—duct tape. Her story holds a lesson for us today. In 1943, Stoudt was inspecting Read Article

Derek&Eric behind refreshed branding for Little Dish

A family of “fantastical animals” is the focal point of a redesign for children’s food brand Little Dish. The post Derek&Eric behind refreshed branding for Little Dish appeared first on Packaging News.United Kingdom · United Kingdom See the Story

Is 3G Capital A Threat To The Skechers Brand? - Branding Strategy Insider

The latest acquisition news is that 3G Capital is buying Skechers, the footwear brand. Reuters indicates that the deal stands at $9.42 billion. Although aManhattan Beach · Manhattan Beach Read Article

Advertising Works By Changing Reference Points - Branding Strategy Insider

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet oftenConsulting Read Article

7 Reasons a Corporate Video Needs to Be Professionally Done

A corporate video is an informational or persuasive video used to promote a company, organization, product, or service. Your video doesn’t need to be an elaborate production to broadcast. The whole point is to make a professional video that will grab the attention of your viewers, help you make the sale, and get people talking about your brand. 1. Delivers a Clear Message Many videos are boring, too long, confusing, or irrelevant. Hire a profess…Business See the Story

Brand Management Mistakes Hold Back Peloton - Branding Strategy Insider

For some time now, almost since its inception, Peloton has avoided communicating why it is relevantly differentiated from other exercise platforms. EvenPeloton · New York Read Article

Starbucks is hiring more baristas: Here’s why

50% Left coverage: 6 sources

The company tested increasing staff numbers in a handful of stores in 2024.Starbucks See the Story

What Makes A Powerful CEO Brand? - Branding Strategy Insider

Can a CEO build a brand that is bigger than their company’s? A truly iconic brand? Can a CEO brand have the power to transfer from one business to bringUnited States · United States Read Article

The aftermath of the pandemic: An erosion of trust

The pandemic changed a lot of things — in some ways permanently.Pandemic See the Story

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