Boundless Commerce: CMO, CCO Roles Blur as Shopping, Media Converge – Beet.TV

Boundless Commerce: CMO, CCO Roles Blur as Shopping, Media Converge – Beet.TV

The traditional lines separating marketing and commerce are dissolving, forcing a realignment of roles and budgets within organizations. This shift comes as consumers increasingly dictate how and where they engage with brands, a concept one executive calls “boundless commerce.” This change presents challenges and opportunities for brands. Companies must now adapt to consumers who can transition from awareness to purchase in mere seconds, on a si…