Optus Says ‘Yes’ To Accenture Song For Creative & Media Duties, BRX & Apparent Also On Board

BotW: Optus rips up its creative and media roster; ABC radio chief departs; Fiji marketer comes home

Welcome to Best of the Day on the day Optus reshaped the agency landscape, and the man charged with reshaping the ABC’s city radio strategy walked awayTo get maximum value from a paid membership of Unmade, sign up today.Your annual membership gets you tickets to September’s REmade conference on retail media; to October’s Unlock conference on marketing in the nighttime economy; and to Unmade’s Compass end-of-year roadshow.You also get access to o…

Optus appoints Accenture Song and Droga5 to lead media and creative in Aussie agency overhaul

Australian telco Optus has today announced the outcome of its creative, media and production agency review which reflects a strategic shift toward a simplified agency model. Following an extensive pitch process, Accenture Song Media and Droga5 Australia have been appointed as the new media and creative agencies for Optus. Apparent has been appointed as specialist B2B creative partner and production incumbent BRX will remain the production partne…

Optus taps Accenture Song and Droga5 to lead media and creative in major agency overhaul

Optus has today announced the outcome of its creative, media and production agency review which reflects a strategic shift toward a simplified agency model. Following an extensive pitch process, Accenture Song Media and Droga5 have been appointed as the new media and creative agencies for Optus. App

Optus Says ‘Yes’ To Accenture Song For Creative & Media Duties, BRX & Apparent Also On Board

Optus delivers the phone call that Accenture Song's new leadership team has been waiting for.