NWSL Expansion Side Boston Legacy FC Reveals New Crest

Boston NWSL team reveals new crest to complete club brand

Boston's expansion National Women's Soccer League team announced its new crest on Saturday, completing the club brand following the launch of the new team name earlier this year.

NWSL expansion side Boston Legacy FC reveals new crest

Boston Legacy now have an offical crest, colors, and branding

Boston Legacy FC unveils swan-inspired club crest

Boston Legacy FC, and NWSL expansion team set to take the field in 2026, unveiled its swan-inspired club crest.

Boston Legacy FC Celebrates Crest Launch

Photo By Jackie ContrerasFans wandered Boston Common Saturday, many donning jerseys of different women’s teams and ready to support Boston Legacy FC at its crest launch party.This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.BLFC hosted the event hours after announcing the new swan logo. The team said the animal represents grit and strength, and pays tribute to the Public Gar…

Boston Legacy FC Unveils New Crest, Emphasizing Community and Heritage

Boston Legacy FC has undergone a significant rebranding, shifting from BOS Nation FC to its new name after learning from initial mishaps in their branding process. Owner Jennifer Epstein emphasized the importance of patience and the input of diverse perspectives during the five-month design of the team's new crest. The crest, featuring a swan, symbolizes Boston's identity and honors the city's previous women’s soccer team, the Boston Breakers. A…

Boston Legacy FC reveal crest

Boston Legacy FC, one of the newest expansion teams set to join National Women’s Soccer League play in 2026, revealed its club crest Saturday. The reveal completes the rebrand that began with the launch of the team’s new name in March. “This crest is another step in building a new sporting legacy in Boston,” Boston Legacy FC controlling manager Jennifer Epstein said in a statement. “Swans encompass our core club values of integrity, grit, and st…