The Financial Times’ AI Paywall Drove Conversions up 290%. Now It's Learning Who Stays

The Financial Times’ AI paywall drove conversions up 290%. Now it's learning who stays

A new model will connect directly to the existing paywall, feeding insight from long-tenure subscribers back into acquisition.

FT's AI paywall drives conversions, identifies who will stay

The Financial Times is building an AI that doesn’t just know who will pay — it’s learning who will stay, reports Seb Joseph of Digiday. Joseph writes, “Since the paywall launched in January, the Financial Times has seen conversion rates jump 290% and lifetime value rise between 7% and 10% among the audience segments exposed to the […]

Booking Holdings Says Gen AI Tools Increase Conversions and Reduce Cancellations

Booking Holdings is seeing early results from the generative artificial intelligence (gen AI) solutions it offers across its travel and related platforms. The company, which owns the Booking.com, Priceline, Agoda, Kayak and OpenTable brands, offers several gen AI tools and added more…