US EditionBob Iger Calls ‘Thunderbolts*’ The “First And Best” Example Of Marvel’s New Focus On Film
- During Disney's Q2 2025 earnings call, CEO Bob Iger pointed to Marvel's film Thunderbolts as a leading illustration of the company's shift toward prioritizing quality over quantity.
- Iger acknowledged that Marvel stretched its resources thin with a heavy output aimed at Disney+, leading to creative challenges and a loss of focus across its film and streaming projects.
- Thunderbolts opened domestically with about $74.3 million across 4,330 theaters, earned $86.1 million internationally, and was made on a roughly $180 million budget.
- Iger acknowledged that in the eagerness to rapidly expand their streaming service's library, the company utilized all of its creative divisions, Marvel included, but emphasized that increasing the amount of content does not automatically lead to higher quality.
- The company aims to improve quality by consolidating Marvel’s focus on theatrical films, with Thunderbolts representing a new direction despite mixed commercial success.
15 Articles
15 Articles
Bob Iger Admits Marvel Lost Focus By Making Too Much Content, Saying 'Quantity Does Not Necessarily Beget Quality' — Here's What Disney Plans To Do Now - Walt Disney (NYSE:DIS)
Disney CEO Bob Iger admitted Marvel lost focus by overproducing for streaming and announced a shift back to high-quality theatrical films like Thunderbolts to restore the franchise's strength and drive future growth.
Bob Iger Praises Thunderbolts as Marvel’s Turning Point Despite Record-Low Opening
Disney CEO Bob Iger has declared Thunderbolts the “first and best example” of Marvel’s renewed focus on quality over quantity—even as the film delivered the lowest summer opening weekend in MCU history. In a way he's right. The film's quality has been praised by critics and viewers alike, but it hasn't made a large quantity of money. The post Bob Iger Praises Thunderbolts as Marvel’s Turning Point Despite Record-Low Opening appeared first on Th…
Disney CEO On Positive Reaction To 'Thunderbolts' (Essentially): 'We Actually Tried To Make This One Good!'
Marvel Studios Disney CEO Bob Iger has seemingly identified why there’s been such a positive reaction to the latest Marvel Studios film Thunderbolts*: they actually tried to make a good movie. While that isn’t what Bob Iger literally said, it’s certainly the implication of his comments, as he acknowledged that Disney became too focused on volume rather than quality in recent years. Speaking on an investor call earlier this week, Iger acknowledge…
Disney boss on Marvel universe | “quantity does not necessarily beget quality”
Disney boss Bob Iger has been chatting about Thunderbolts, and how it’s the start of Marvel dialling back on quantity over quality again. Disney CEO Bob Iger is having a far bumpier second tenure in the top job than he managed in his first era of leading the company. Specific to this story, under his watch the Marvel Cinematic Universe has released some of its weaker entries (although some were moving under his predecessor, Bob Chapek), in part …
Coverage Details
Bias Distribution
- 50% of the sources lean Right
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage
