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boAt – From Noise to Market Leader - Startups India

Summary by StartupsIndia
boAt – From Noise to Market Leader Powered by Startups India In the fast-moving world of consumer electronics, breaking into an industry dominated by global giants like Sony, JBL, and Bose is no small feat. Yet, an Indian brand called boAt did just that by listening to the market before asking it to listen to them. This is the story of how boAt turned “noise” into brand loyalty, affordability into aspiration, and everyday Indians into stylish au…
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StartupsIndia broke the news in on Thursday, July 17, 2025.
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