The Rise of Influencer Journalism

The rise of influencer journalism

In today’s crowded media landscape, outlets are increasingly conscious of the need to build their brand – as are the individuals who work for them

Bluesky’s rise signals a social media shift for news influencers

The social media landscape continues to shift as platforms compete for the attention of journalists, creators, and their audiences. While X (formerly Twitter) still leads in real-time news distribution, emerging platforms like Bluesky are gaining momentum. This is especially true among news influencers who seek more control, transparency, and healthier online communities. New Pew research, Bluesky has caught on with many news influencers, but X …