Blizzard Brings Azeroth to the Heart of Melbourne This Weekend

Blizzard Brings Azeroth to the Heart of Melbourne This Weekend

If you're in Melbourne Australia this holiday long weekend, you'll get the chance to step into the world of Azeroth's prime real estate. Ahead of the launch of the next World of Warcraft expansion, Midnight, Blizzard have constructed an impressive interactive display, appropriately called the "Midnight House & Lounge" in Federation Square. Just in time for a certain racquet-swinging international sports event in town, this interactive slice of A…

'World of Warcraft: Midnight' takes over Federation Square with immersive pop-up

Blizzard Entertainment has teamed up with Havas and Pedestrian.TV to launch a live World of Warcraft: Midnight activation in Melbourne ahead of the game’s 2026 release.The announcement: Blizzard Entertainment has partnered with Havas and Pedestrian.TV to launch an immersive World of Warcraft: Midnight activation at Federation Square, building excitement ahead of the game’s anticipated release […]

Blizzard and Pedestrian launch World of Warcraft activation

Blizzard Entertainment has partnered with Havas and Pedestrian.TV on an immersive World of Warcraft: Midnight activation at Federation Square ahead of the game’s March 3 release. Fans can explore a bespoke pop-up house and lounge, designed to make you feel as if they’re citizens of Azeroth, meet World of Warcraft cosplayers and enjoy free snow cones and giveaways. “We’re proud to partner with Pedestrian.TV to bring the Midnight House & Lounge to…

Blizzard Entertainment 'World of Warcraft' via Havas, Pedestrian. TV

Ahead of the game’s release.