Blinkit’s Shift to Inventory-Led Model Expected to Boost Margins and Fast-Track Profitability

Blinkit’s shift to inventory-led model expected to boost margins and fast-track profitability

As part of this transition, effective from September 1, Blinkit will begin selling directly to consumers while managing its own inventory, rather than depending on third-party sellers.

Blinkit to Shift Gears: Inventory-Led Model Rollout Set for September

According to reports, Blinkit, Eternal's rapid commerce division, will transition to an inventory-led strategy on September 1. After the transition, the business will buy products straight from vendors instead of just keeping them in stock.Blinkit has already addressed its sellers to notify them of the switch to a new model, according to a media report. At the moment, sellers can post their goods on the marketplace model and pay Blinkit to store…

Blinkit Plans Pivot To Inventory-Led Model From September: Report Blinkit Plans Pivot To Inventory-Led Model From September: Report

Eternal’s quick commerce arm Blinkit is reportedly switching to an inventory-led model from September 1. Following the move, the company will purchase goods directly from sellers, rather than merely stocking them.  An ET report said that Blinkit had already mailed its sellers, informing them of the transition to a new model. Currently, the marketplace model enables sellers to list their products and pay Blinkit for storing them in its warehouses…