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Black entrepreneur behind Swift Hockey emerged as face of brand despite minimal representation in sport

Summary by Ground News
Zechariah Thomas never wanted to be the face of his business. He knows hockey as well as anyone, and after securing a segment on Dragons' Den to his product, Thomas had no choice but to emerge as the man behind the brand. "I really want to change the industry as it was something I was also affected by growing up," Thomas said.

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Black entrepreneur behind Swift Hockey emerged as face of brand despite minimal representation in sport

The 21-year-old owner of Swift Hockey, an NHL certified hockey stick company based out of Oshawa, Ont., didn't know how the hockey community would react to a young, Black entrepreneur being behind a business looking to produce affordable sticks for those unable to manage the high costs of rival companies.

·Canada
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  • 100% of the sources lean Left
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CBC News broke the news in Canada on Thursday, March 21, 2024.
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