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Bitpanda Expands Sports Presence, Becomes FC Basel’s Shirt Sponsor

  • Bitpanda, a Vienna-based crypto exchange, became the main shirt sponsor of FC Basel starting the 2025/26 season in Switzerland.
  • The three-year partnership arose from Bitpanda's strategy to expand its presence in Swiss sports and crypto markets and FC Basel's leadership in Swiss football.
  • Under this agreement, Bitpanda will feature prominently on FC Basel's first team jerseys and around the St. Jakob-Park stadium while collaborating on fan engagement initiatives.
  • David Degen, chairman of FC Basel, expressed enthusiasm about Bitpanda joining as the club’s principal sponsor, emphasizing their shared commitment to innovation and common values.
  • This partnership marks Bitpanda's first as a primary football shirt sponsor and indicates deeper involvement in Switzerland's sports sector and crypto community engagement.
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Vienna/Basel, 29.04.2025. Bitpanda, Europe's leading crypto broker, will become the new main sponsor of FC Basel in 1893, the current champion of the Swiss Super League and 20 times champion of the Swiss Super League. The Bitpanda logo will henceforth adorn the jersey breast of the first team as well as be visible in and around St. Jakob Park. FCB and Bitpanda sign a three-year contract. FC Basel 1893 and Bitpanda stand for clear values, continu…

Europe's leading crypto broker now adorns the chests of FCB players – and is expected to lead Rotblau into the future with innovation.

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fcb.ch broke the news in on Tuesday, April 29, 2025.
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