Birkenstock eyes global price increase to mitigate tariffs

ANALYSIS: Global retailers' tariff strategy risks spreading pain beyond US consumer

Global retailers including sandal maker Birkenstock BIRK.N and jeweller Pandora PNDORA.CO are looking at spreading the cost of U.S. tariffs by raising prices across markets to avoid big hikes in the United States that could hurt sales.

Birkenstock eyes global price increase to mitigate tariffs

A single-digit price increase is expected, but the company may capture market share in the meantime.

Global retailers' tariff strategy risks spreading pain beyond U.S. consumer

Global retailers including sandal maker Birkenstock and jeweler Pandora are looking at spreading the cost of U.S. tariffs by raising prices across markets to avoid big hikes in the United States that could hurt sales. A global presence gives large retailers an advantage to minimize higher tariff…