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Biddable Transactions Set to Reshape Connected TV’s Future: OpenX’s Erika Loberg – Beet.TV

Summary by Beet.TV - The Root to the Media Revolution
SAN JUAN, PR – By 2026, nine different streaming platforms are expected to generate over a billion dollars each in ad revenue—a dramatic increase from just two platforms achieving this milestone in 2020. At the heart of this growth is the rise of “biddable” transactions—non-guaranteed, one-to-one PMPs, multi-publisher PMPs, curated deals, and open market opportunities all operating within premium television environments while maintaining the fle…
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Beet.TV - The Root to the Media RevolutionBeet.TV - The Root to the Media Revolution

Biddable Transactions Set to Reshape Connected TV’s Future: OpenX’s Erika Loberg – Beet.TV

SAN JUAN, PR – By 2026, nine different streaming platforms are expected to generate over a billion dollars each in ad revenue—a dramatic increase from just two platforms achieving this milestone in 2020. At the heart of this growth is the rise of “biddable” transactions—non-guaranteed, one-to-one PMPs, multi-publisher PMPs, curated deals, and open market opportunities all operating within premium television environments while maintaining the fle…

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Beet.TV - The Root to the Media Revolution broke the news in on Sunday, March 30, 2025.
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