US EditionBhumi Pednekar takes off with Nykd by Nykaa’s ‘Comfiest Bras Ever’ Campaign
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Bhumi Pednekar takes off with Nykd by Nykaa’s ‘Comfiest Bras Ever’ Campaign
Mumbai: Nykd by Nykaa, the intimate wear brand from Nykaa Fashion, is taking comfort to brand-new heights—literally. Launching its latest campaign titled ‘Comfiest Bras Ever’, the brand brings aboard actor and long-time brand ambassador Bhumi Pednekar in a refreshingly cheeky, cinematic ad that turns in-flight turbulence into a surprising metaphor for real support. Set in a blush-toned airplane cabin, the campaign video features Bhumi as a confi…
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