US EditionBeyond the Panels: How PlaneteMarcus Takes Us to the Asterix World — and Why Branding Matters
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Beyond the Panels: How PlaneteMarcus Takes Us to the Asterix World — and Why Branding Matters
In the vast comic universe, there are not many worlds that enjoy the sentimental, irrepressible grip on readers like the world of Asterix. From Gaulish feasts to Roman politicking, the world created by René Goscinny and Albert Uderzo has remained as young and fresh as it was. But having much-loved characters and twisty plotlines to keep a franchise going for generations is not enough. Source
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