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Beyond the Model: Why the "Missing Layer" in AI is Context as a Service (CaaS)
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Beyond the Model: Why the "Missing Layer" in AI is Context as a Service (CaaS)
I recently followed Scott Brinker’s latest take on the MarTech landscape, and it crystallized a truth every C-suite leader is currently wrestling with: AI models are becoming a commodity, but Context is the true differentiator. We’ve all seen the headlines. AI can write code, draft emails, and predict churn. But without the right “connective tissue,” even the most expensive frontier model is just a very fast, very confident guesser. The Shift fr…
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