Best-in-Class Issuers Use Seven Strategies to Boost Customer Lifetime Value, Study Finds

Best-in-Class Issuers Use Seven Strategies to Boost Customer Lifetime Value, Study Finds

Card issuing — once the province of big banks — is changing, as issuers move beyond basic transaction services to stay competitive. In the process, they face growing demands for digital-first experiences, seamless integrations and data-driven personalization. What sets best-in-class card issuers apart? One metric makes all the difference: customer lifetime value (CLTV). PYMNTS Intelligence’s latest research finds that high-CLTV issuers outperfor…