Bel Group to Discontinue Plant-Based Cheese Brand Nurishh

Bel Group to discontinue plant-based cheese brand Nurishh

Bel plans to discontinue its plant-based brand Nurishh by the end of the year, citing difficulties in making the dairy alternative profitable.The post Bel Group to discontinue plant-based cheese brand Nurishh appeared first on Just Food.

Bel gives up plant-based cheese brand Nurishh - RetailDetail EU

When it comes to plant-based ambitions, French dairy group Bel appears to be taking a strategic turn: its plant-based cheese alternative Nurishh is unexpectedly disappearing from the market, with the factory closing. High ambitions Bel, best known for iconic cheese brands such as La Vache Qui Rit, Boursin and Babybel, is discontinuing its plant-based brand Nurishh after four years. The company is also closing the plant in Saint-Nazaire, which em…