US EditionLeBron James teases 'decision of all decisions' in cryptic social media video announcement
LeBron James announced a limited-edition Hennessy collaboration to mark his 23rd NBA season, generating over 50,000 social media mentions and a surge in Lakers ticket prices.
- LeBron James teased a major announcement with a cryptic social media video referencing his infamous 2010 decision, stating, "In this fall, I'm going to be taking my talents to Hennessy VSOP".
- Hennessy announced a partnership with James to celebrate his 23rd NBA season, creating a limited edition V.S.O.P..
- James's teaser video led to speculation about his career and retirement rumors, especially after the Lakers' recent playoff elimination and his injury concerns.
- James averaged 25.1 points per game during his age-40 season and became the first NBA player to play alongside his son, Bronny James.
223 Articles
223 Articles
It was all just a move by his public relations department when announcing a collaboration with a leading cognac brand.
The ticket prices rose, the fans expected a big announcement: then LeBron James dissolves that the "decision of the decisions" is an advertising gag.
LeBron James' 'decision' announcement is just an ad
(WJW) – LeBron James’ “decision of all decisions” turned out to be an advertisement campaign. The basketball star announced a partnership with Hennessy on Tuesday, just one day after posting a mysterious video on social media teasing a "second decision." The reference to a "decision" appears to be a nod to a 2010 ESPN TV special in which James announced he would be leaving the Cleveland Cavaliers to play for the Miami Heat. In the video he share…
One of the greatest basketball players of all time pulled a Snoop Dogg trick and made him believe for half a day that he was announcing his retirement. Then he fooled everyone.
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