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BC Wildfire Service warns AI photos spread misinformation and uncertainty

BRITISH COLUMBIA, CANADA, AUG 5 – The BC Wildfire Service warns AI-generated wildfire images cause misinformation during fire season when over 200 firefighters battle active blazes, urging reliance on official sources.

  • On Aug. 5, 2025, the B.C. Wildfire Service warned against sharing AI-generated wildfire images online, saying they can mislead viewers about fire conditions.
  • The BC Wildfire Service shared two AI-generated images after a digital creator’s July 31, 2025, post was later labeled as AI-created for illustration.
  • More than 200 firefighters responded as 387 homes faced evacuation and alerts for 118 Peachland-area properties were lifted.
  • Highlighting the risk of uncertainty, BCWS emphasized that emergency misinformation adds to anxiety and urges residents to download its app and sign up for alerts.
  • Amid wildfire season, BC Wildfire Service warns against sharing AI-generated images, highlighting its app, online map, and the Government of Canada's AI-spotting guide for accurate information.
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BC Wildfire Service warns AI photos spread misinformation and uncertainty

The BC Wildfire Service is warning about AI-generated images spreading misinformation and uncertainty during fire season, citing fake images being shared on social media that seemingly depict recent blazes.

·Kelowna, Canada
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CTV News broke the news in Canada on Tuesday, August 5, 2025.
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