AKQA Names Accenture Song's Baiju Shah Global CEO

AKQA Names Accenture Song's Baiju Shah Global CEO

The exec joins following a significant restructuring and the departure of founder and former CEO Ajaz Ahmed.

WPP names Baiju Shah as Global CEO of AKQA

WPP has announced the appointment of Baiju Shah as the new Global CEO of AKQA, its design and innovation agency. Shah joins from Accenture Song, where he most recently served as Global Chief Strategy Officer. According to WPP, Shah’s appointment reflects the company’s aim to deliver creativity alongside capabilities in AI, data, and technology. He will lead AKQA at a time when clients are increasingly focused on turning cultural shifts and AI ad…

As Accenture’s Baiju Shah becomes AKQA CEO, read his agenda-setting email to staff

WPP taps Baiju Shah to steer AKQA into its next chapter, with the new CEO pledging to blend AI and creativity without losing the agency’s soul, and kicking off a 60-day listening tour to shape its next chapter.

WPP appoints Baiju Shah as Global CEO of AKQA

WPP today announced the appointment of Baiju Shah as the new Global CEO of AKQA, WPP’s design and innovation company. Baiju joins from Accenture Song where he was most recently Global Chief Strategy Officer. His appointment reflects WPP’s mission to deliver outstanding creativity coupled with expertise in AI, data, and technology. Baiju will lead AKQA at a time when clients look to turn rapid cultural change and AI into new opportunities. His de…